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Adweek’s Brand Genius 2018: These 10 Marketers Triumphed by Fearlessly Embracing Change

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We appear to be surrounded by geniuses these days. The day this issue went to press, news outlets referred to, among other people, a soccer star, a DJ, a Tesla owner and the inventor of avocado toast kits all as geniuses. To be technical about it, a genius is someone with an IQ of 140...

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