Adtech Firms Invested Millions In the Cookieless Future, ROI Remains Slow to...
For four years, adtech firms have been preparing for Google's deprecation of the third-party cookies that power the programmatic advertising ecosystem. But companies are still waiting to get returns on...
View ArticleSquarespace’s Latest Artistic Collab Is With Jeff Koons
The work of celebrated artist Jeff Koons has spread to the far corners of the world, including a recent sports-themed group show pegged to the 2024 Summer Olympics in Paris and solo exhibits in Italy,...
View ArticleAs Qantas Brand Struggles at Home, It Seeks a Lift Abroad
Qantas Airways has long called itself the "spirit of Australia," and its brand is intertwined with the nation's identity. Now it's hoping to translate that equity internationally through its most...
View ArticleTampa Reporter Talks About Covering Hurricanes, ‘Crazy Preparations’
With Hurricane Milton bearing down on Florida, former KWTV reporter Anjelicia Bruton spoke with her former station about what its like covering hurricanes. "This past week's been just like crazy...
View ArticleFCC: Florida Health Officials Demand to Remove Pro-Abortion Ad ‘Undermines...
The FCC has responded to the Florida State Department of Health after it sent a cease and desist letter to Tampa station WFLA and also WCJB in Gainesville demanding they stop airing an abortion rights...
View ArticleTools of the Trade: Mickey Alexander of Made Music Studio
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleWeek of September 30 Cable News Ratings: The Vice Presidential Debate Lifts...
This is TVNewser's basic cable network ranker and cable news report for the week of September 30, 2024. While the evening news broadcasts may not have seen a bounce from last week's CBS News vice...
View ArticleFirst-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M
Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global's acquisition of LiveIntent marks the latest...
View ArticleWatch John Morales’ Emotional Reaction to Hurricane Milton
As Hurricane Milton races towards the Florida Peninsula, national news outlets are switching from political to hurricane coverage mode, and local TV meteorologists are monitoring the potential...
View ArticleInfinite Reality Boosts Commerce Capabilities With Acquisition of Zappar for...
Extended reality firm Infinite Reality is acquiring extended reality creative shop Zappar for $45 million. Infinite Reality bills itself as an "innovation company" that uses artificial intelligence,...
View ArticleStockX Fills Its CMO Post With Nick Karrat
Nick Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. The "current culture marketplace" connects buyers and sellers across...
View ArticleDirecTV Enters FAST Lane With Free Ad-Supported Streaming Platform
Today, on the last day of Advertising Week, DirecTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. When it launches, MyFree DirecTV...
View ArticleDoctor Odyssey Sets Sail With Deluxe Marketing Campaign
Talk about luxury upgrades. Former Dawson's Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. Almost 14...
View ArticleCrafting Creativity: Julia Goldin on How Lego Inspires Across Generations
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Julia Goldin, chief product and marketing officer at the Lego Group. Goldin shares how Lego balances...
View ArticleThe Art of Storytelling for Brands With Deepak Chopra
Welcome to another special episode of the Marketing Vanguard podcast recorded at Brandweek 2024 in Phoenix, Ariz. This week, ADWEEK chief experience officer Jenny Rooney speaks with one of Time...
View ArticleApple Releases First Scripted Immersive Film For Vision Pro
Apple on Thursday released the first scripted film for its Vision Pro virtual reality headset, providing a window into the future of immersive entertainment. The 17-minute film, Submerged, written and...
View ArticleScaling Indie Beauty Using Big Brand Expertise With Versed
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, sit down with Kerry Sullivan, CEO of skincare brand...
View ArticleRevolving Door Agency Moves: 62Above, GumGum, Mediaworks, WPP, and More
The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty. 62Above Creative marketing...
View ArticlePayPal Formally Launches Ad Business to Pitch Its Shopping Data to Advertisers
PayPal is open to business with advertisers. Today, PayPal is formally launching PayPal Ads, its arm that sells digital ads using data about what people buy across its properties within the U.S. PayPal...
View ArticleMichelle Peluso Leaves CVS Health to Join Revlon as CEO
Today (Oct. 10), Revlon announced the appointment of Michelle Peluso as CEO. She joins from CVS Health, where she has worked as its evp and chief customer and experience officer since September 2023....
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