Go Inside Jimmy Fallon’s Tonightmares… If You Dare
This spooky season, there's something scarier at Rockefeller Center than a Jenna Maroney-hosted Halloween party. The iconic Manhattan location is hosting Jimmy Fallon's Tonightmares, The Tonight Show...
View ArticleHow McCafé At Home Worked With Puerto Rican Artist Lunay
McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a...
View ArticleMint Mobile Tops List of Brands Seeing a Boost in Ad Awareness
People are noticing Mint Mobile's paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly...
View ArticleWeek of October 7 Cable News Ratings: Cable News Nets Lose Viewers Despite...
This is TVNewser's basic cable network ranker and cable news report for the week of October 7, 2024. The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential...
View ArticleHow F1’s Race to the US Kept This Brand On the Oracle Red Bull Pit Crew
Oracle Red Bull Racing feels a lot more comfortable atop Formula 1 with AT&T in its control room. Heading into this weekend's United States Grand Prix at the Circuit of the Americas in Austin,...
View ArticleStephanie Grady Leaving WITI in Milwaukee and Local TV
Stephanie Grady is leaving Milwaukee Fox owned station WITI and local news. Grady said she has launched Influential Athlete LLC, which looks to give female high school and college athletes a strategic...
View ArticleBill Lamb Back at WDRB in Louisville After Retiring
Bill Lamb has returned to Louisville Fox affiliate WDRB as general manager and president of the broadcast division of Block Communications. CEO Allan Block re-introduced Lamb to the staff on Monday...
View ArticleScan Creators’ History for Brand Safety: Viral Nation Updates Reputation...
Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening...
View ArticleAmazon’s Interactive Ads Get Battery-Powered by Duracell Success
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early...
View ArticleKeke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief...
View ArticleBuild a Strong Attribution Strategy to Fight Fragmentation
Today's average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed...
View ArticleInside The Pitch Deck Used by Data Validation Firm Truthset to Raise $5M
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad...
View ArticleOusted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according...
View ArticleRobert Telles Sentenced to at Least 28 Years in Murder of Las Vegas Journalist
Former Las Vegas county politician Robert Telles was sentenced Wednesday to serve at least 28 years in Nevada state prison for the murder of Jeff German, a local journalist who had written critically...
View ArticleDetroit Anchor Devin Scillian to Leave Station After Nearly 30 Years
Longtime Detroit anchor Devin Scillian is leaving Detroit NBC affiliate WDIV in December. "Some news now tonight of a more personal nature," he told viewers. "I've decided it's time to move on to the...
View ArticleWISN Names Blake Eason Co-Anchor at 5 and 10 PM, Unveils New Anchor Lineup
Milwaukee ABC affiliate WISN has announced a new weekday evening anchor lineup that starts November 11, 2024. Blake Eason will be the co-anchor of the station's 5 and 10 p.m. newscasts, alongside...
View ArticleAKQA Founder and CEO Ajaz Ahmed Steps Down After 30 Years
A three-decade run has come to an end at AKQA Group, as parent company WPP revealed the resignation of CEO Ajaz Ahmed. Ahmed founded the innovation agency in 1994. AKQA was acquired by WPP in 2012 and...
View ArticleGenerational Marketing Is Dead and Rather Irrelevant
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to...
View ArticleRevolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of...
View ArticleWatch Kamala Harris’ First Interview on Fox News
Vice President Kamala Harris sat down for her first-ever formal interview as the Democratic presidential candidate with Fox News on Wednesday. Special Report anchor Bret Baier conducted the...
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