DoorDash Revives an ’80s Hip-Hop Hit to Celebrate the NBA
After four years of sponsoring the NBA and WNBA, DoorDash kicked off the 2024-2025 season by celebrating the sport with the help of a hip-hop legend. Hip-hop artist Kurtis Blow released "Basketball" in...
View ArticleNew Data Suggests the Corporate Retreat from Diversity Isn’t As Bad as It Looks
With a combative presidential election just a week away and the country arguably the most divided it's been since the Vietnam era, it's no surprise that media outlets (this publication included) have...
View Article30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create...
View ArticleAndrea Mitchell to Segue to New Role at NBCU
MSNBC's Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday's edition of Andrea Mitchell Reports,...
View ArticleNetflix Names Nicolle Pangis as New VP of Advertising
Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to...
View ArticleNew Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Adtech startup Stic, which is VC funded, wants to turn your vehicle into a billboard on wheels. The company, founded by 21-year-old Adam Cohen in 2023, announced its launch on Oct. 29 at ADWEEK's...
View ArticleTo Sell Americans on Nuclear, This Campaign Highlights Rising Support for the...
Constellation Energy thinks there's one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5...
View ArticleWeek of October 21 Morning News Ratings: Today and CBS Mornings See Demo Growth
ABC News' Good Morning America maintained its status as America's No. 1 morning show for the new season, extending that reign to five weeks. At the same time, GMA was also the only morning show to see...
View ArticleWeek of October 21 Evening News Ratings: ABC and NBC Newscasts See...
The closing days of the presidential election are upon us, but the deadlocked race between Vice President Kamala Harris and former President Donald Trump doesn't seem to be piquing viewer interest in...
View Article4 Charts Reveal What’s Happening With US Presidential Ads in Swing States
Although Democrats continue to pour more money than Republicans into presidential advertising on a national level, the 2024 contest between Vice President Kamala Harris and former President Donald...
View Article3 Tactics Legacy Media Brands Are Using to Stay Relevant
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New...
View ArticleThe 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
Political campaigners have been spending billions of dollars on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still...
View ArticleGoogle’s Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other...
View ArticleHow Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of...
View ArticleHere Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the...
View ArticleOgilvy’s Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil...
View ArticleAmazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At...
View ArticleRyan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign,...
View ArticleWhat the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors...
View ArticleWeek of October 21 Cable News Ratings: Election Day’s Approach Reels in More...
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on...
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