Sugar23 and Fifth Season Create New Brand-Focused TV and Film Studio
Today, management and production company Sugar23 and Fifth Season, the production and distribution company behind shows like Apple TV+'s Severance, announced a new film and TV studio that aims to...
View ArticleThe Biggest AI Ad Snafus of 2024 So Far
This article was originally published in August, and has since been updated with new information. Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading...
View ArticleWhat to Know About TelevisaUnivision Layoffs, Ad Sales Changes
TelevisaUnivision is making structural changes, CEO Daniel Alegre announced. During an earnings call in October, Alegre, who joined the company as CEO in September, noted that TelevisaUnivision was at...
View ArticleFormer Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
View ArticleHellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster
Hellmann's is so brat. As brat summer turned into brat fall - with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. - Hellmann's became the latest brand to...
View ArticleWXIA Names Dan Kennedy AM Weekend Anchor
Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. "Dan has an...
View ArticleLeon Harris to ‘Step Away’ From WRC Anchor Desk
WRC anchor Leon Harris will "step away" from the Washington D.C. NBC-owned station's anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris...
View ArticleHow Marriott Bonvoy Is Redefining Loyalty and Personalization
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares...
View ArticleSeeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleLeading Consumer Health Transformation With Purpose at Haleon
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer...
View ArticleMattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures'...
View ArticleWalmart Closes Vizio Deal: 3 Things Advertisers Should Know
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release,...
View ArticleWTVT News Director John Hoffman to Retire
WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. Hoffman has been in the role for the Tampa, Florida Fox-owned station since 2010. "I've been...
View ArticleSean Hannity to Host Long-Form Interview Series on Fox Nation
Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service Fox Nation. The interview series captures candid...
View ArticleHearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is...
View ArticleBoston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom....
View ArticleMondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
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