Infographic: The Impact of the 2018 Midterms on Local TV Inventory
Election Day is Tuesday, and as millions of Americans get ready to head to the polls, political ads have been pouring in to local markets. New research from independent planning and buying firm Mercury...
View ArticleWhy Media Agencies Think Clients Will Come Crawling Back After In-Housing...
During the ANA's Masters of Marketing Conference in Orlando, Fla., late last month, the heated debate over what benefits clients gain from taking work, especially programmatic buying and data...
View ArticleMedia Needs to Establish Clear Boundaries Between Editorial and Sponsored...
"You are very fake news." When I heard about Newseum's controversial T-shirts--now withdrawn and hopefully recycled--I felt an odd shiver of guilt. I had to step back and ask myself why. And I came to...
View ArticleThese 4 Brands That Serena Williams Has Aligned Herself With Are as Bold as...
The typical path of the superstar athlete turned product endorser is to land some choice deals and appear in ads that work hard to offend no one and try hard (sometimes too hard) to make people laugh....
View ArticleWhen It Comes to Causes She Believes In, Serena Williams Is Not Here for the...
Beyond her work with established brands, Williams channels considerable energy into effecting change, and her fashion line, Serena, is the most recent, and tangible, example. While other marketers use...
View ArticleHow Serena Williams Became a Branding Tour de Force With Fierce Ambitions Far...
Serena Williams' signature move has always been to display grace under pressure, to pivot away from the mundane toward the metaphysical, to plant her feet firmly in her most inspired authentic self....
View ArticleLosing a Race for Congress Inspired Girls Who Code’s Founder to Tackle the...
Sometimes you have to fail first to learn how to succeed. Reshma Saujani knows all about both. A Yale-trained attorney, Saujani suspended a successful career in finance to launch a political campaign...
View ArticleSNL’s Midterm Election Parody Is Both Hilarious and Devastatingly Accurate
In case you've only heard this a mere nine times within the last hour, allow us to be the tenth: tomorrow's midterms are the most important election our country has seen in a while. It's an observation...
View Article3 Ad-Tech Stories You Need to Know This Week
Last week, the ad industry collectively mulled the cost posed by the rising tide of privacy and, in particular, walled gardens' policies, media owners seized upon D2C's taste for "traditional media"...
View ArticleAMC Networks Sets Post-Charlie Collier Leadership, Promoting Sarah Barnett...
AMC Networks didn't waste much time filling the void left by the departure of Charlie Collier, who left AMC and SundanceTV to run Fox Broadcast after the Disney merger. The company will be...
View ArticleWill Augmented Reality Explode Following the Latest Boom of Projects?
Augmented reality isn't just for games anymore. Adobe, Amazon, Apple--they all rolled out AR-building capabilities over the last few months for use in everything from brands to shopping to art. And...
View ArticleHow Genius’ Director of Content Went From Teaching to Hanging Out With...
When Elizabeth Milch was a teacher, she considered "the fun stuff" showing her students how art, culture and storytelling intersect, such as the meaning behind "don't fly too close to the sun." So it's...
View ArticleAdweek Continued Its City Spotlight Series by Celebrating Seattle’s Rising...
On Oct. 30 in Seattle, Adweek continued its City Spotlight series highlighting the trends, brands and personalities shaping the marketing scene of the city. Check out the best shots from the day, as...
View ArticleWhy Publishers Are Taking Their Brands Offline With New Product Licensing Deals
What's old is new again, and again. Today's digital darlings, from BuzzFeed and PopSugar to Who What Wear, are trying to grab people's attention (and dollars) online--and offline by striking licensing...
View ArticleThis Creative Shop Spread Its Wings With an In-House Publication
Five years ago, co-workers Autumn Berrang and Taylor Harkey took a major plunge: They left their jobs to launch Adjective & Co., a branding and advertising agency based in Jacksonville Beach, Fla.,...
View ArticleSingles Day Is the World’s Biggest Shopping Day, But Don’t Expect to Find It...
Only in American retailers' wildest dreams could they sell more than $1 billion of merchandise an hour, yet that's exactly what happened in China on Singles Day last year. China, which has long been...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleHiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
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