This Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleThanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the...
A star was born at the Golden Globes--but it wasn't Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water...
View ArticleMen’s Health Company Roman Quickly Addressed a Potential Facebook Ads Violation
Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new...
View ArticleNot Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for...
If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster...
View ArticleJayanta Jenkins Joins HP as Global Executive Creative Director
Long-tenured agency and brand creative leader Jayanta Jenkins has joined HP as its global executive creative director. The role will see him work across all of HP's business units to develop continued...
View ArticleMicrosoft Reboots Its Look to Better Connect With Consumers
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app....
View ArticleLong Seen as Tech’s Sleeping Giant, Microsoft’s Stealth Approach Is Starting...
As children, we're told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the "build fast, break fast" ethos guides companies, being a turtle is a sin. With this...
View ArticleWhat Ever Happened to Netscape?
Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and...
View ArticleNational Geographic Dares to Think Outside the (Yellow) Box With Valley of...
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that...
View ArticleEditor’s Letter: It’s Viva Las Vegas for Brands
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and...
View ArticleReddit COO Jen Wong and Spotify Global VP Danielle Lee Talk Data, Diversity...
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that's the position Spotify and Reddit find themselves...
View ArticleA Federal Judge Grants Sears a Stay of Execution
Just when it seemed like Sears was finally going to be put out of its misery, a judge in U.S. bankruptcy court has reportedly given chairman Eddie Lampert's firm ESL Investments one more day to revise...
View ArticleThe Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleCondé Nast Names New Executive Editor for LGBTQ+ Brand, Them
Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role,...
View ArticleVideo: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
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