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Allure’s New Editor Talks Diversity, YouTube and Branded Content
SpecsCurrent gig Editor in chief, AllurePrevious gig Editor in chief and CMO, Nylon MediaTwitter @heymichelleleeAge 40Adweek: When you joined Allure last year, you replaced Linda Wells, its founding...
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This Digital Design Agency Creates User-Friendly Experiences for Big Brands
SpecsWho (L. to r.) Creative director Mark Jarecke, design director Mike Lee and strategy director Elizabeth StaffordWhat Digital design studioWhere New York Brands as diverse as Bobbi Brown, Bon...
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Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of...
Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them are inspiring the next generation of digitally forward...
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Touting Distribution and Data, Condé Nast Announces Revamp of Its Digital...
In contrast with Condé Nast Entertainment's flashy NewFronts presentations of years past, the company's fourth go-round, which took place at Cipriani Wall Street on Wednesday afternoon, was a...
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The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with the audiences...
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Teen Vogue's Amy Astley Named Editor of Architectural Digest
The past year has seen plenty of shakeups on the business side at Condé Nast, and today there's some equally momentous news coming from its editorial ranks: Amy Astley, founding editor in chief of...
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Condé Nast Is Connecting Media Consumption and Purchase Data to Improve...
Like many of its peers in the media space, Condé Nast is delving deeper into the data game. Today, the publisher is announcing the launch of Condé Nast Spire, a new division that will focus on finding...
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Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic...
CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically...
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How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player
Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary...
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How This Former Teen Vogue Editor Is Shaking Things Up at Architectural Digest
SpecsWho Amy AstleyCurrent gig Editor in chief, Architectural DigestPrevious gig Editor in chief, Teen VogueAge 49Twitter @AmyTAstleyAdweek: The September issue of Architectural Digest—your first full...
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Condé Nast Has Started Using IBM's Watson to Find Influencers for Brands
Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer...
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Trump's Twitter Spat With Vanity Fair Sparked a Huge Traffic and Subscription...
President-elect Donald Trump has inadvertently just given Condé Nast its biggest subscription day ever, all over a single tweet. Earlier this week, Vanity Fair writer Tina Nguyen published a scathing...
View ArticleEverything About This Ad, From the Film to the Audio, Is 100% Recycled
A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage--"the medium is the message"--to a new level. The brand, Everybody.World, has a...
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
View ArticleSnapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWPP Weathers Investor Revolt Over Martin Sorrell’s ‘Obscene’ $26 Million Exit...
WPP chairman Roberto Quarta had a message for the holding company's shareholders at its annual group meeting this morning in London: We understand that you're upset, but there's nothing we can do. The...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleThis Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their...
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it's also the single most tweeted event in the world. So...
View ArticleFacebook IQ Examined What New and Expecting Parents Expect of Brands
Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network's research arm commissioned an Ignite 360...
View Article3 Benefits Resulting From Ad-Tech Tax Cuts
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed...
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