McCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleMichael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleHome Security Provider SimpliSafe Will Make Its First Super Bowl Appearance
Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a...
View Article3 Surprising Retail Trends That Emerged From NRF’s Big Show
The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in...
View ArticleViacom Acquires Pluto TV in $340 Million Deal
Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent...
View ArticleTwitter.com Is Getting a Facelift
Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web...
View ArticleNetflix iPhone App Users Can Share What They’re Watching Directly to...
Netflix and chill ... and add it to Instagram Stories while you chill. People using Netflix's iPhone application now have the option of sharing what they're watching directly to Instagram Stories...
View ArticleFacebook Is Giving Developers More Clarity on Rate Limits
Facebook is giving application developers new tools to help protect them against reaching their rate limits. Rate limits are defined as the maximum number of calls an app can make to the social...
View ArticleFacebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence
Facebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in...
View ArticleA-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser
Mr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut--and according to the brand, things are going to "get nutty." Through a 15-second teaser, Planters revealed this...
View ArticleYou Can’t Say ‘Porn’ in a Super Bowl Ad, So Devour Released an Uncensored...
Devour, Kraft-Heinz's frozen food brand, created two versions of its Super Bowl ad--an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the...
View ArticleAmerican Eagle Surrendered Creative Control for Its Latest Marketing Effort...
American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand's latest marketing effort. But...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleNo, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View ArticleFacebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...
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