Condé Nast Media Group chief marketing officer Lou Cona has been promoted to president and chief revenue officer of the group, which oversees corporate sales, marketing and digital sales for Condé Nast’s consumer magazines and websites and was at a time responsible for pulling in 80 percent of the company's ad revenue.
The new title is less a sweeping change in role than a nod to Cona's leadership and development of new advertising products. Cona joined the Media Group in 2008, having spent four years as vp, publisher of Vanity Fair following two years in the same role at The New Yorker. He was named CMO of the Media Group three years ago. When the unit's then-president Richard Beckman left to become CEO of Condé's Fairchild Fashion Group in 2010, Cona became his effective successor but wasn’t given the president title right away.
In a statement, Condé Nast CEO Chuck Townsend said, “This new appointment reflects Lou’s success in growing ad revenue and evolving our advertiser relationships into more diversified, strategic partnerships.”
Under Cona, the Media Group has seen a reshuffling that's put an emphasis on digital sales expertise and rolled out new products such as Ideactive and Condé Nast Catalyst that are aimed at getting more of advertisers' budgets.