3 Ways Creators Are Future-Proofing Amid TikTok’s Uncertain Fate
The ongoing threat of a TikTok ban just got more serious. Today (Dec. 5), a U.S. federal appeals court upheld a law that requires TikTok's owner, Chinese tech firm ByteDance, to divest itself of the...
View ArticleNadja Bellan-White to Lead M&C Saatchi Group in North America
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi...
View ArticleDonald Trump Accepts Fox Nation Award as Pete Hegseth Nomination Faces Headwinds
Donald Trump's love/hate relationship with Fox News Media was all love on Thursday night. The president-elect received the inaugural Patriot of the Year award during Fox Nation's sixth annual Patriot...
View ArticleAmazon’s Black Friday Game Scores Big for Advertisers
In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17...
View ArticleTicker: ABC News Has a New Office Space for 2025
Top of the Ticker: ABC News is saying goodbye to its longtime home on New York's Upper West Side. The network is moving south to 7 Hudson Square, site of the recently opened Robert A. Iger building,...
View ArticleA+E Networks Names New Ad Sales President, Peter Olsen to Retire
A+E Networks is announcing a new ad sales leader. Today, A+E Networks named Toby Byrne its new president of ad sales, effective February 2025. Byrne will succeed Peter Olsen, who has decided to retire...
View ArticleJadyn Maloney to Co-Anchor for KTVE-KARD in Louisiana
Jadyn Maloney will be the new morning co-anchor for NBC and Fox affiliate KTVE-KARD in West Monroe, Louisiana. Maloney is a student at the University of Louisiana Monroe, majoring in Communications...
View ArticleOvernight Cable News Ratings Nov. 22-25: Fox News Leads the Slow Weekend...
Friday, Nov. 22 CNN's total viewer audience once again fell below 500,000 total viewers in primetime and total day. The network's most-watched program in total viewers was the 5 p.m. hour of The Lead...
View ArticleBetMGM Appoints Ex-Rocket Mortgage Executive Casey Hurbis as CMO
BetMGM announced today that it has appointed Casey Hurbis as its chief marketing officer. Hurbis is the sports betting brand's first CMO since 2020. He will report to chief revenue officer Matt...
View ArticleHow Squid Game Season 2 Earned a Golden Globe Nomination… Even Though No...
If you want to know who received an early look at Squid Game's highly-anticipated sophomore season, it sure seems like streaming giant Netflix gave the green light to Golden Globes voters... and the...
View Article‘A More Formidable Front:’ With IPG, Omnicom’s Retail Media Business Could...
Omnicom's IPG takeover could make it a stronger retail media competitor to Publicis. Retail media's growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce...
View ArticleJohn Wren and Philippe Krakowsky Reveal Their Strategy Behind the Mega-Merger
Omnicom CEO John Wren and Interpublic Group (IPG) CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced on Monday Dec. 9. It's been more than ten...
View ArticleHow the 50+ Audience Embraces Technology, According to AARP
This post was created in partnership with AARP Authentic portrayals of aging will help marketers tap the huge spending power of older consumers. And by subverting stereotypes, brand leaders can also...
View ArticleMastercard Small Business AI Chatbot Begins Pilot Test
Mastercard wants to help small and midsized businesses harness the power of artificial intelligence. The payments company began a pilot Monday of a generative AI chatbot tool Mastercard Small Business...
View ArticleOvernight Cable News Ratings Nov. 26-28: Viewers Abandon the News Networks...
Tuesday, Nov. 26 Even during the slow Thanksgiving holiday period, Fox News' The Five continues to be appointment television. The show hovered above the four million mark in total viewers, and was the...
View ArticleNBA Puts a Toyetic Twist on a Classic Holiday Ad
The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from...
View ArticleNBCU Ad Sales Snags Another Roku Exec as Kristina Shepard Joins in EVP Role
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of...
View ArticleOmnicom and IPG CEOs Earned Much More Than Their Rivals Last Year
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for...
View ArticleOvernight Cable News Ratings Dec. 3-5: CNN and MSNBC Remain Below a Million...
Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News' The Five led with over four million total viewers at 5 p.m. ET, while The Beat with...
View ArticleHow the Omnicom and IPG Merger Could Reshape the TV Ad Marketplace
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior...
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