Week of Dec. 2 Evening News Ratings: Major Events Bring Viewers Back to...
With Thanksgiving in the rearview, the first week of December saw a total viewer bump for all three evening newscasts. News of President Joe Biden pardoning son Hunter Biden as well as the shooting of...
View ArticleWeek of Dec. 2 Morning News Ratings: Today Is on Top, but CBS Mornings Sees...
NBC News' Today continued its winning streak as America's No. 1 morning show in total viewers and the advertiser-prized Adults 25-54 for the week of Dec. 2. It's the sixth week in a row that Today has...
View ArticleRetail Resilience: Consumer Trends, Tariffs, and the Future of Commerce
In this insightful episode of the Brave Commerce podcast, Sucharita Kodali, vice president and principal analyst at Forrester, returns for an unprecedented third appearance to dissect the current state...
View ArticleDonald Trump’s Meet the Press Interview Scores 3 Million Viewers
Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media...
View ArticleFoot Locker’s Innovative Retail Strategy to Court Sneakerheads
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging...
View ArticleMountain Dew to Return to the Super Bowl for the Seventh Time
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser....
View ArticleThe Creative Agencies to Watch in the Omnicom-IPG Merger
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday...
View ArticleHere Are the Ads That Made Creatives Jealous in 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of...
View ArticleWhat the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media...
View ArticleMLB CMO Karin Timpone to Exit Next Year
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the...
View ArticleOvernight Cable News Ratings: Dec. 6-9: MSNBC Has Big Monday Energy After a...
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with...
View ArticleOmnicom-IPG’s Strong AI Front Could Protect Against a Big Tech Takeover
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of...
View ArticleKFOR Wins Free Speech Argument with Oklahoma State Department of Education
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about...
View ArticleCNBC to Unveil New Streaming Service in 2025
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the...
View ArticleGrocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across...
View ArticleJoan Opens Berlin Office in its Second International Expansion
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan...
View ArticleThe Holding Companies Have Lost Their High Ground—Here Are Some Reasons Why
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be...
View ArticleKari Lake Nominated by Donald Trump to Lead Voice of America
Kari Lake has been picked by President-elect Donald Trump to be the next director of Voice of America. If confirmed by the U.S. Senate, the former Arizona-based news anchor would oversee the federally...
View ArticleThe Future of AI in Marketing: A Creative Debate at Brandweek 2024
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at...
View ArticleIPG Mediabrands To Lay Off 103 Staffers
IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. The Worker Adjustment and Retraining Notification Act requires companies with 100 or...
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