Toledo Station Announces New Anchor Lineup
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate's...
View ArticleBridging Offline and Online Retail With Kraft Heinz and Newell Brands
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work...
View ArticleDHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and...
View ArticleHow the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1,...
View ArticleComscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media...
View ArticleMarketing’s Education Crisis and How Mini MBA Is Doing It Differently
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in...
View ArticleSabrina Carpenter ‘Shakes That Ess’ for Dunkin
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy...
View ArticleAI Startup Rembrand Raises $23 Million in Series A Round of Funding
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}....
View ArticleFlorida Law Limiting Social Media Access for Younger Teens Takes Effect
The Children's Online Privacy Protection Act, which took effect in 2000, set the minimum age for social media users in the U.S. at 13. Lawmakers in Florida want teens to wait a bit longer. House Bill...
View ArticleMarketing Leadership and Brand Evolution With Hilton CMO Mark Weinstein
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest recorded live at Brandweek 2024 in Phoenix, Arizona: Mark Weinstein, CMO of Hilton. Join host Jenny Rooney and...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
View ArticlePayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate...
View ArticleHere’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime...
View ArticleInfluencer Marketing Firm Later Acquires Mavely for $250 Million to Help...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where...
View ArticleDoritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25...
View ArticleTikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting...
View ArticleTicker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be...
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