Bumble Goes Up Against Dating App Rivals With Amelia Dimoldenberg Partnership
Bumble, the women-focused dating and social networking app, is taking a new marketing direction as it unveils a partnership with celebrity interviewer and Chicken Shop Date creator Amelia Dimoldenberg....
View ArticleBosch Makes Big Game Debut at Super Bowl 59 With Droga5
For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas,...
View ArticleDollar Shave Club Returns to Disruptive Roots After Unilever Split
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital...
View ArticleChegg Aims to Rebound with New Mascot and Campaign as College Students Turn...
Facing increased competition from AI tools like ChatGPT, education technology company Chegg has released a new creative campaign, "Get a Grip," which aims to alleviate academic stress for students...
View ArticleWhy Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney...
View ArticleNBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th...
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such...
View ArticleSinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in...
View ArticleSilk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign,...
View ArticleWatch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news...
View ArticleHow Michael Kassan’s 3C Ventures Is Showing Up at CES
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show...
View ArticleBeyond the Booths: 10 Ways Ad Execs Can Decode the Chaos of CES
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define...
View ArticleThe Washington Post Slashes Commercial Headcount As Challenges Mount
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions,...
View ArticleMeta Scraps Third-Party Fact-Checking For X-like Community Notes. Some Claim...
In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in...
View ArticleWeek of Dec. 30 Evening News Ratings: CBS Evening News Eyes Gains Over the...
Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O'Donnell. CBS News' flagship newscast recorded week-to-week gains in total...
View ArticleInside Digital Agency Razorfish’s Big Bet on CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set...
View ArticleTikTok’s US Agency Lead Departs as Ban Deadline Approaches
Jack Bamberger, TikTok U.S.' general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a...
View ArticleCall for Nominations: The Inaugural AI Trailblazers Power 100
ADWEEK has partnered with AI Trailblazers to present the inaugural AI Trailblazers Power 100 list. We're seeking nominations to highlight the talent helping drive AI innovation forward in the marketing...
View ArticleWeek of Dec. 30 Morning News Ratings: Today Leads During the Final Days of 2024
NBC News' Today remained in first place in total viewers and the advertiser-coveted demo of Adults 25-54 during the week of Dec. 30. But the morning show race was tighter during the final days of 2024...
View ArticleComcast Launches Universal Ads: 3 Things Advertisers Should Know
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According...
View ArticleAmazon Is Letting Advertisers Analyze 5 Years Worth of Consumers’ Shopping
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use...
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