MSC Cruises Is Making Its Super Bowl Debut
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed...
View ArticleWeek of Dec. 30 Cable News Ratings: Fox News Leads, but CNN Enjoys a Great Week
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two...
View ArticlePiers Morgan Goes Solo, Exiting Rupert Murdoch’s News UK
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will...
View ArticleRobert Johnson to Join WCAU in Philadelphia as Weekday Meteorologist
Meteorologist Robert Johnson will join Philadelphia NBC owned station (WCAU) NBC10's First Alert Weather team. The Phildelphia native starts Monday, January 20. "We are excited to have Robert join...
View Article5 Key Topics From X CEO Linda Yaccarino’s CES Keynote
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires
The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting...
View ArticleAdvertisers Feel ‘Less Powerful’ as Meta Embraces Right-Wing Influences
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes...
View ArticleWarner Bros. Shuffles Its Executive Ranks
Not even the pink aura of Barbie could save the top brass at Warner Bros. Motion Pictures from the effects of the pandemic and the Screen Actors Guild/American Federation of Television and Radio...
View ArticleHere’s How to Watch Coverage of the Los Angeles Wildfires
Stunning images of the Los Angeles wildfires that aired across TV screens on Tuesday night have helped bring attention to the unfolding calamity in Southern California. Homes and businesses in the path...
View ArticleDisney Reveals 157 Million Global Monthly Active Users for Ad-Supported Tiers
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising,...
View ArticleDisney Unveils 3 Ways It’s Using AI to Evolve Its Advertising
Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways...
View ArticleThe US Government Has Banned Information Platforms Long Before TikTok. It...
The Justice Department's effort to bar Americans from access to TikTok--a matter to be argued before the Supreme Court tomorrow--is possibly the most contentious first-amendment case of the social...
View ArticleHow Razorfish Walks Advertisers Through the Chaos of CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the...
View ArticleAgencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County,...
View ArticleRevolving Door Roundup: Jenna Bush Hager’s New Friends Include Scarlett...
Friendly Additions: Hoda Kotb's departure from the Today franchise has left a big hole in NBC News' flagship morning show, particularly for its fourth hour. So Jenna Bush Hager is bringing in some...
View ArticleMarisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...
View ArticleNext Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal....
View ArticleAmazon Is Reportedly Exploring Investments in Original News Programming
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the...
View ArticleGroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. He returned to lead the global media buying giant in September, where he'd previously served as its...
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