Sprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleThe Drone Racing League Is Changing the Way Brands Partner With Sports Leagues
A major ad campaign for a brand is usually created by an ad agency or the brand's in-house agency. A sports league like the NFL or NHL creating an entire ad campaign? That's not typically done. That...
View ArticleAn Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display
America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of...
View ArticleThere Have Been Nearly 10 Million MLB Playoff-Related Tweets Since Oct. 2
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the...
View ArticleGrey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey...
View ArticleOculus Co-founder Leaves Facebook Just a Month After Instagram Co-founders
The co-founder of Oculus is leaving Facebook. Brendan Iribe, who created the viral reality platform six years ago, announced in a Facebook post today that he's departing the company four years after...
View ArticleIn These Charmingly Creepy Halloween Ads, the Undead Want to Talk to You...
Life insurance is a serious topic that usually includes suitably sober advertising. Indeed, keeping your loved ones taken care of is important, but marketing's approach to sparking a conversation on...
View ArticleHaymaker’s Chief Creative Values Hybrid Talents Above All
When Jay Kamath first hit the job market with his newly earned architecture degree in 2005, the advice he received from those in the field wasn't exactly encouraging. "A lot of architects I was meeting...
View ArticleWhat a Decentralized Web Means for Digital Advertising
Startups have been working on projects to decentralize the web for years--it was even a plot point in the last season of HBO's Silicon Valley--but tongues really began wagging when the father of the...
View ArticleThis Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Touching women's hearts and treating them the right way is no passing fancy for a creative agency called Fancy. Katie Keating and Erica Fite formed the shop in 2011, years before sex-related issues...
View ArticleThis Ad for Ubisoft’s New Game Is a Heart-Pounding, Fantastic Voyage to Wild...
Star light, star bright, first star I see tonight, I wish I may, I wish I might ... blast off this rock and kick some intergalactic butt! That dream comes true for an imaginative schoolboy during...
View ArticleThis Hilarious Ad Busts the Idea That Life Was Better Without Smartphones
If the millions (hyperbole alert) of insufferable think pieces and research on the topic are any indication, separating one's self from a smartphone is a pretty good idea. But, like all things in life,...
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