Teens Watch Netflix Over Other Streaming Services, Survey Finds
A new study is out and results show ... teens still enjoy a good Netflix and chill. With an average age of 16, over 8,500 teens from 48 states were questioned for the 36th semi-annual Taking Stock With...
View ArticleHow Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating Market
Verizon, AT&T and Sprint have all decided to stop providing location data to third-parties. While some onlookers are declaring that "the party is over" for marketers using telco data, that's really...
View ArticleThe NYPD Is Investigating the Murder of a Longtime Agency Copywriter
A four-decade career in advertising came to a tragic end over the weekend. According to a statement from the NYPD's Office of the Deputy Commissioner of Public Information, police officers responded to...
View ArticleBeto O’Rourke Was Facebook’s Big Spender on Political and Issue Ads From May...
From May 1 through Oct. 20, a total of $256,392,363 was spent on Facebook ads for political campaigns or issues of national importance, covering 1,677,184 ads, according to the social network's new Ad...
View ArticleSpotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born
Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star...
View ArticleFacebook Just Introduced Messenger 4, a Simplified Version of Its Flagship...
"Move fast and break things" has apparently given way to "keep it simple" for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified...
View ArticleOmnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleShould Facebook Limit Its Targeting Options for Job Ads to Prevent...
Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential...
View ArticleMr. Rogers Narrates a Lovely Meditation on Wonder and Curiosity From Google
Viewers have been trained, upon hearing the name Terrence Malick, to expect three-hour prestige dramas starring an A to Z list of actors in need of a resume boost or a shot of indie cred. But Google's...
View ArticleConsumers Think Unsafe Ad Placements Are Intentional, Study Finds
Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content--and they tend to assume that ad placements...
View ArticleHuffPost CEO Jared Grusd Is Imran Khan’s Successor as Snap Inc. Chief...
The C-suite at Snap Inc. is a bit more populated these days, as Snapchat's parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
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