The CW Renews Riverdale, The Flash, Supergirl and 7 Other Shows for Next Season
The CW has made a habit of renewing all or most of its primetime lineup at once--and the network stuck with tradition today by picking up 10 of its shows for the 2019-2020 season. Arrow, Black...
View ArticleThe Warriors Came Out and Played on Facebook, Twitter and Instagram in January
Facebook, Twitter and Instagram were outposts of Dub Nation in January, as the Golden State Warriors shined in social marketing firm Unmetric's analysis of National Basketball Association teams for the...
View ArticleFacebook Says It Removed Hundreds of Fake Accounts Originating in Iran
Facebook's cybersecurity team today said it identified and removed hundreds of accounts associated with fake accounts originating in Iran. The company revealed it removed 783 pages, groups, accounts...
View ArticleFacebook Is Banning Foreign Electoral Ads in Thailand Prior to Its March 24...
Thailand will hold its general election Sunday, March 24, and Facebook outlined the steps it is taking to prevent its platform from being used to sway the vote. Global politics and governmental...
View ArticleUnmetric: The Golden Knights and Maple Leafs Had Strong Social Showings in...
The Vegas Golden Knights dominated Facebook and Twitter among National Hockey League teams in January, while Instagram was the domain of the Toronto Maple Leafs, according to social marketing firm...
View ArticleSurvey Data Proves Just How Foolishly the Super Bowl Makes Us Behave
The funny thing about traditions is that, the longer they endure, the harder it is to see just how strange some of them really are. There's probably no better example of this maxim than the Super Bowl,...
View ArticleHow a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you're considered a creative veteran with one...
View ArticleSuper Bowl Stardom Requires an Endless Well of Creativity and an...
The Super Bowl is one of advertising's favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won't be participating in this year's Big...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View ArticleNetflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
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