3 Standout Campaigns That Required Closer Media and Creative Collaborations
Clients are increasingly seeking more seamless ways to advertise to consumers, and therefore are asking their creative and media partners to work closer together on campaigns, if not consolidating all...
View ArticleWill Paying With Actual Money Soon Become a Thing of the Past?
In his nearly 30 years in the restaurant business, having done every job from waiter to regional director, Michael Ryan has learned a good deal about running a profitable house. His operational savvy...
View ArticleInstilling Diversity Means Focusing on Nuances
I've spoken at dozens of events about diversity, inclusion and representation in the past three years. How far we've come! We're all quite proud of ourselves. I've certainly felt it myself. Allure won...
View ArticleHow Bethenny Frankel Built the Skinnygirl Empire by Trusting Her Instincts...
Bethenny Frankel has never been afraid to get her hands dirty. In fact, she's actively sought out the opportunity, going back to one of her first gigs as an erstwhile club promoter: She'd throw house...
View ArticleMore Agency Consolidation May Be Coming as Creative and Media Converge Again
Last June, a bizarre campaign known as "IHOb" had social media users buzzing about the possibility of the International House of Pancakes turning into the International House of Burgers ... or Bacon?...
View ArticleInfographic: Same-Sex Marriage Supporters Want Brands to Take a Stand
As recently as five years ago, taking a political stand was often far too much of a risk for many brands, but now, it seems to be more of a risk not to, according to new research from global media and...
View ArticleElectric Scooter Company Lime Hires Its First CMO
At a $1.1 billion valuation, Lime is making some C-suite moves, including hiring its very first chief marketing officer. Duke Stump, who was previously evp of brand and community at Lululemon and led...
View ArticleEditor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be...
Well, it turns out that our hunch was right. As of last count on Friday, our inaugural Challenger Brand Summit, set for this Wednesday and Thursday in New York, has almost 500 registered attendees. For...
View ArticleWPP Unveils the Branding for Its Newest Agency, Wunderman Thompson
Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history's first...
View ArticleHow the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for...
HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14)...
View ArticleThe Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter,...
No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes...
View ArticleMeet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads
With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability...
View ArticleThe Best Shots of Leaders and Innovators at the First Adweek Symposium
On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's...
View ArticleAfter 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity...
View ArticleAs Businesses Prep for California’s Data Privacy Law, They’re Also Fighting...
The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month,...
View ArticleHow 5G Could Change the Sports Broadcasting and Viewing Experience
Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to...
View ArticleHow Teaching Dog Agility Helps This Creative Director Excel
Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...
View ArticleBe Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company
People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...
View ArticleHere’s What You Thought of This Year’s Super Bowl Ads
We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means...
View ArticleThe New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’
The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with...
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