How Brands Can Remain in Control of Their Ever-Increasing Data
Brand mergers and acquisitions often signal business growth and prosperity, but they don't come without challenges. While many focus on the obvious aspects of M&A like shareholder value, areas like...
View Article3 Tips for Creating a Brand That Resonates Across Generations
Is your brand part of the family? With an aging population, an increase in boomerang children and boomers right in the middle of it all, more consumers are living in multigenerational...
View ArticleWith New PSAs, Tarana Burke Seeks to Build the Next Chapters of #MeToo’s Future
In October 2017, actor Alyssa Milano's use of #MeToo on Twitter to draw attention to sexual assault and harassment took the movement, started by activist Tarana Burke in 2006, into the wider public...
View ArticleWith A Fifth Property Brothers Show Due in May, Drew and Jonathan Scott Are...
As HGTV fans know, twin brothers Drew and Jonathan Scott are second to none when it comes to fixing and selling homes. But the Property Brothers duo--Jonathan is the contractor; Drew is the real-estate...
View ArticleHearts & Science Names Annalect North American Chief Executive Erin Matts as...
Omnicom Media Group's data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. The appointment comes after former global chief Scott Hagedorn was...
View ArticleThe Next Wave of Podcasts Is Coming—This Time From DTC Brands
Brands and retailers jumping into the podcast pool is nothing new, with companies like Chanel and Barneys New York hopping on the trend. But now direct-to-consumer brands are slowly beginning to test...
View ArticleTo Keep Your Brand Relevant, Follow These 3 Essential Rules
Look at any of the best brands in the marketplace, old or new, and you can immediately tell what makes them different from others in the category. It's also clear why this difference matters to...
View ArticleAgency Owner Derek Walker Uses Social Media Accounts to Spotlight Talent of...
Derek Walker, founder of Columbia, S.C. agency brown & browner, is hard to miss. Whether it's his Twitter, LinkedIn feed or some of his blog posts, Walker has carved out a significant niche as a...
View ArticleHate Doing Laundry? No Sweat. Tide Just Announced It’ll Do It for You
It's probably no surprise that Americans generally don't like doing laundry very much. According to the Houston Chronicle, the average U.S. household slogs 7.4 loads (50 pounds) of laundry to the...
View ArticleInside the Rise of Second-Party Data
Not all data is created equal, with marketers and media owners now demanding better quality data instead of the scale game that defined much of the nascent days of the big data era. One significant...
View ArticleGlassdoor: Software Engineer Is the Position of Choice for Generation Z
Software engineer thoroughly dominated the list of jobs that members of Generation Z are applying for, according to a new study by job and recruiting site Glassdoor. Glassdoor examined job applications...
View ArticleMichelob Ultra and the Big Quiet Want to Soothe Your SXSW With a Sunset...
With so much to do and see, South by Southwest can be a frenzied festival. So Michelob Ultra wants to help attendees who may be experiencing sensory overload. The beer brand is hosting a sunset...
View ArticleKarl Lagerfeld, Chanel’s Iconic Creative Director, Was the Brand’s ‘Modern...
Thirty-six years is a long time in any job, let alone at the helm of a major fashion house--particularly one that doesn't bear your name. But Karl Lagerfeld wasn't your average designer. Lagerfeld, who...
View Article4 Ways to Make Marketing More Meaningful
Warhol called it "Business Art." A novel concept at the time: The idea that not only could art and business co-exist, but that there would be an inevitable inflection point. Warhol said, "Business art...
View ArticleHow to Choose the Right Celebrity to Represent Your Brand on a Global Scale
Global recognition is a hallmark of an A-list celebrity. For instance, Lady Gaga has a bigger following outside the U.S. than in it, a fact that doesn't diminish her standing as a household name in her...
View ArticleWhy Marketers Should Care About ‘Once-a-Day’ Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing...
View ArticleSnapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your...
View Article91st Academy Awards: Black Panther Has Been the Most-Tweeted Best Picture...
The 91st Academy Awards won't be given out until Sunday night, but if social media popularity determined the winners, Black Panther would be a shoo-in for Best Picture. Twitter shared data on nominees...
View ArticlePepsiCo Moves Gatorade Digital Marketing to TBWA\Chiat\Day Los Angeles
PepsiCo has shifted responsibility for digital work on its Gatorade brand to longtime creative agency partner TBWA\Chiat\Day, a spokesperson for the beverage giant confirmed today. "Chiat will continue...
View ArticleASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About...
"Remember, no two balls are the same." Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam's surprisingly entertaining and even vaguely safe-for-work...
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