Go Behind the Scenes of CBS News’ Walz/Vance Debate
TVNewser road tripped to Philadelphia to see Vice President Kamala Harris debate former President Donald Trump on ABC News last month. CBS News kicked off October by thoughtfully bringing both...
View ArticleMercedes-Benz Is Redefining Luxury for Younger Generations
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton chats with Melody Lee, chief marketing officer at Mercedes-Benz USA. Lee shares insights on navigating the post-Covid...
View ArticlePolling the Spin Room: Will There Be Another Presidential Debate?
CBS News hosting the first and only vice presidential debate of the 2024 election cycle on Tuesday night. But the big question looming over the match-up between Gov. Tim Walz and Sen. J.D. Vance was...
View ArticleMarisa Thalberg Joins JCPenney as Consulting CMO
The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg....
View ArticleRed Wing Creates a ‘Will’ For Boots to Fight Fast Fashion
An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging...
View ArticleReport: Women in Tech Feel Underpaid, Underrepresented, Underfunded
"Under" was a recurring theme among the 1,000-plus women who took part in the fifth global women in tech report from Web Summit, released Wednesday--underpaid, underrepresented, and underfunded. The...
View ArticleThe Meaning Behind Disney’s ABC and Hulu Restructure, According to Experts
As part of Disney's recent reorganization, the company will merge ABC and Hulu's scripted drama and comedy teams. According to experts, several factors were likely behind the decision, including...
View ArticleSinclair Partners to Launch Immersive News App for Apple Vision Pro
Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery,...
View ArticleMeow Wolf Opens in Houston With a Trippy Campaign
For a heaping helping of mind-bending marketing, look no further than art collective Meow Wolf. That's both a broad and a specific statement, with the growing entertainment company providing the latest...
View ArticleLeigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye
WFLA meteorologist Leigh Spann is leaving the Tampa NBC affiliate after 17 years. She announced her departure last month. Spann joined the station in 2007. She told viewers she didn't come to the...
View ArticleThis Agency Wasn’t Disheartened When It Lost a Pitch, Instead It Waited Four...
Four years ago, South Carolina agency FerebeeLane pitched to oversee creative for the Crystal Coast Tourism Development Authority (TDA), which promotes the southern Outer Banks area in North Carolina....
View ArticleNBA Tipoff Ad Passes League’s Future to Young Players and Creators
It's a new era for the NBA, and its marketing is reflecting that. We're still a little less than a month away from the start of the National Basketball Association (NBA) season and the 11 games that...
View ArticlePublisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the...
View ArticleRevolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More
Agencies are making all sorts of moves as we move into the busiest season. Between mergers, acquisitions, product launches and multiple client wins, there's a whole lot of shakeups going on. AML One of...
View ArticleChris Reece Promoted to Weekday Evenings at KSTP
KSTP meteorologist Chris Reece has been promoted to weekday evening meteorologist. '"I love Minnesota SO much, I've signed a deal to stay in the Twin Cities for many more years, and I'm honored to...
View ArticleDr. Rick Brings the Burn as First Brand Mascot on The Hot Ones
A young homeowner suffering from parentamorphosis would likely start spouting arcane Scoville data as a wing-eating guest on The Hot Ones, all while making lame jokes about being "cool as a cucumber."...
View ArticleBest Buy Taps Disney’s Lisa Valentino as President of Its Ad Business
Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers...
View ArticleCNN Says Melania Trump Publisher Asked for $250K Fee in Response to Interview...
Nearly two months ago, CNN reached out to Melania Trump's book publisher, Skyhorse Publishing, to request an interview with the former first lady ahead of her upcoming memoir. After several exchanges...
View ArticleParamount Sued by Former Employee for Violating WARN Law During September...
Paramount Global was sued by a former employee for violating New York's WARN (Worker Adjustment and Retraining Notification) Act during layoffs that occurred in September, which stripped more than 300...
View ArticleMarketing Morsels: Roku, Uber Direct, Squarespace & More
Welcome back to the latest batch of tidbits and fun campaigns from the last week to see what brands, agencies and production houses have been up to. Roku Roku launched its new "Less Screaming. More...
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