SNL Reveals Remaining Sponsor for Upcoming 50th Anniversary
Saturday Night Live has unveiled the final slate of sponsors for the upcoming 50th season. Capital One will be joining Allstate, T-Mobile, Volkswagen of America, and L'Oreal Groupe's Maybelline NY and...
View ArticleBrian Williams May Return to TV News… On Amazon
It's been three years since Brian Williams sat in the anchor's chair for a major network. Now, the former face of NBC Nightly News is in talks to make a return to the news game--this time on a major...
View ArticleWTKR Promotes Anthony Sabella to Weekday Anchor
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a...
View ArticleHouston Reporter Victim of Deepfake Video on Social Media
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook...
View ArticleDr Pepper Encourages People to Get Weird Instead of Doomscrolling
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by...
View ArticleThis Hispanic Heritage Month Is About Brands Building for the Future
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4...
View ArticleCTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential...
View ArticleVP Debate: The Network, Moderators, and QR Code Fact-Checking
CBS News' Norah O'Donnell and Margaret Brennan will moderate the vice presidential debate between Minnesota Gov. Tim Walz and Sen. J.D. Vance (R-Ohio) Tuesday. (Axios) O'Donnell has a strong background...
View ArticleAdobe Splits Its Global Creative Between Dentsu and Stagwell
Adobe has named Stagwell as its global lead for creative campaigns and social content for its Digital Media (DMe) business, while the software giant picked Dentsu Creative as its lead global scaled...
View ArticleCBS Chicago to Launch AR/VR Studio
CBS Chicago will launch an Augmented Reality/Virtual Reality technology-driven studio during this afternoon's 4:00 p.m. CT newscast. CBS Chicago's AR/VR space covers over 1100 sq ft of floor area and...
View ArticleWhy Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
View ArticleCNN Introduces Metered Paywall for U.S. Visitors
Frequent visitors to CNN's website will be greeted with a different kind of headline today--one that will encourage them to pay in order to continue reading. Beginning Tuesday, the Warner Bros....
View ArticleWeek of September 23 Morning News Ratings: GMA Begins the New Season...
The seesaw battle for first place in total viewers between Good Morning America and Today shifted in GMA's favor. The ABC News morning show claimed No. 1 over its NBC News AM rival to begin the...
View ArticleParty Land Employs Kenny G and Santa to Solicit Super Bowl Work
Independent agency Party Land is looking for Super Bowl work, and it has hired a saxophonist, a Real Housewife, and a jolly old elf to get the word out. Party Land is shaking things up with a series of...
View ArticleLuke Lyddon Leaving Local TV for Family Business
KPNX sports reporter Luke Lyddon is leaving the Phoenix NBC affiliate. "After much thought and reflection, I've decided to embark on a new chapter in my career," he wrote on social media. "Now, I'm...
View ArticleGlobal Witness Campaign Uncovers the True Price of Gas in a Record-Heat Summer
Summer 2024 was officially the Northern Hemisphere's hottest on record, according to a recent government study. In collaboration with Global Witness, an NGO that works to break the links between...
View Article